NEW BELGIUM’S BELGIAN WHITE ISN’T BREWED IN BELGIUM, SO THEY HIRED AN ‘ACTUAL BELGIAN’

You might recognize the pitchman in New Belgium Brewing’s latest commercials—but only if you’re a devotee of Belgian TV and cinema. Karel Deruwe, a seasoned Flemish actor with a resume that spans four decades, lifts a pint stateside in agency Erich and Kallman’s first campaign for the brand. Continue reading on Ad Week >