HAIL TO THE HEMPEROR, LORDLY MASCOT OF NEW BELGIUM’S ‘DANKEST ALE IN THE WORLD’

The Hemperor is a totally chill, regal-looking dude with a leafy crown, a statement necklace and a bushy mustache. He’s the very definition of a benevolent ruler, presiding over a magical kingdom filled with fluffy woodland creatures, a talking sun and the dankest beer ever made. Continue Reading on AdWeek >