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ONEHOPE Wines is an incredibly unique wine producer who gives a portion of profits from each bottle they sell to a different charity. They wanted to build awareness and increase sales of their wines with a small digital media spend while fully explaining what they do that sets them apart. Our work was able to achieve both tasks using a spoiled rich kid character who embodied the exact opposite of everything that ONEHOPE stands for. The films garnered nearly 1.0MM impressions in its brief 4 week run, surpassing the brand’s goal by 24%, and delivered an impressive 94% completion rate.

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