General Mills Sends Lucky Charms and Reese’s Puffs to Erich & Kallman

General Mills has begun working with San Francisco-based agency Erich & Kallman on its Lucky Charms and Reese’s Puffs brands.

The appointment does not follow a formal review. A spokesperson for General Mills characterized the relationship as on a project basis, noting that General Mills works with a number of agencies for its brands. Continue reading on Agency Spy >