HOW MANY AGENCY PEOPLE DOES IT TAKE TO RUN AN ACCOUNT? NOT NEARLY AS MANY AS CLIENTS THINK

Most marketers don't fully comprehend what they're paying for when they hire an advertising agency. They're not fully aware of the literal nuts and bolts of the service and deliverables being paid for, who provides them and how. More than anything, they don't know how many people it takes to run their account. This is true of virtually all marketers I have ever dealt with—big national advertisers with multimillion dollar budgets as well as smaller, independent companies with only one or two minor brands and budgets to match... Continue reading on AdAge>