Grumpy Old 4th Graders Star In EK's New Go-Gurt Work

Don’t look now, but it’s almost time for kids across America to go back to school.

From the perspective of jaded fourth graders Tim and Charlie, this isn’t cause for celebration. It’s just another reason to sigh and bemoan the changing times as younger children—meaning, third graders—lose all sense of perspective. Continue Reading on Ad Week.