Most marketers don't fully comprehend what they're paying for when they hire an advertising agency. They're not fully aware of the literal nuts and bolts of the service and deliverables being paid for, who provides them and how. More than anything, they don't know how many people it takes to run their account. This is true of virtually all marketers I have ever dealt with—big national advertisers with multimillion dollar budgets as well as smaller, independent companies with only one or two minor brands and budgets to match... Continue reading on AdAge>
The Hemperor is a totally chill, regal-looking dude with a leafy crown, a statement necklace and a bushy mustache. He’s the very definition of a benevolent ruler, presiding over a magical kingdom filled with fluffy woodland creatures, a talking sun and the dankest beer ever made. Continue Reading on AdWeek >
You might recognize the pitchman in New Belgium Brewing’s latest commercials—but only if you’re a devotee of Belgian TV and cinema. Karel Deruwe, a seasoned Flemish actor with a resume that spans four decades, lifts a pint stateside in agency Erich and Kallman’s first campaign for the brand. Continue reading on Ad Week >
Every celebrity wants a booze brand. At least it seems that way, with stars ranging from Channing Tatum to Drake buying stakes in upstart spirits brands in recent years. (People has a rundown on some of the star-backed offerings here.) Now, "Deadpool" star Ryan Reynolds has joined the club. Continue reading on Ad Age >
After years of portraying Dos Equis’ Most Interesting Man in the World, Jonathan Goldsmith gave up his title for a stint as a pitchman for Luma internet privacy services. Now, Goldsmith breaks out his Spanish accent as another amazing man who toasts his many accolades with Astral Tequila. Continue reading on The Drum >
At less than two years old, Erich and Kallman has already picked up liquor and wine accounts. Now the San Francisco shop is getting into the beer business, as agency-of-record for Fat Tire. New Belgium, one the nation's largest craft brewers, has chosen the agency to handle strategy, creative and package design for its most important brew. Erich and Kallman will also handle the brewer's Dayblazer golden ale. Continue reading on Ad Age >
Erich & Kallman, the San Francisco agency opened by W+K, GS&P, TBWA and Barton F. Graf vet Eric Kallman and former CP+B president Steve Erich in 2016, recently launched a campaign for Noble Vines, entitled “Know the Number.” Read More on Agency Spy >
Davos Brands selected Erich & Kallman as agency of record for Astral Tequila, the tequila brand founded by Master Sommelier Richard Betts it acquired a controlling stake in earlier this year.
According to a press release, Erich & Kallman beat out a number of New York and Los Angeles agencies to become Astral Tequila’s first creative agency. The agency will be tasked with handling video, digital, print, social, and OOH components for the brand. Continue reading on Agency Spy.
Don’t look now, but it’s almost time for kids across America to go back to school.
From the perspective of jaded fourth graders Tim and Charlie, this isn’t cause for celebration. It’s just another reason to sigh and bemoan the changing times as younger children—meaning, third graders—lose all sense of perspective. Continue Reading on Ad Week.
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