Every celebrity wants a booze brand. At least it seems that way, with stars ranging from Channing Tatum to Drake buying stakes in upstart spirits brands in recent years. (People has a rundown on some of the star-backed offerings here.) Now, "Deadpool" star Ryan Reynolds has joined the club. Continue reading on Ad Age >
After years of portraying Dos Equis’ Most Interesting Man in the World, Jonathan Goldsmith gave up his title for a stint as a pitchman for Luma internet privacy services. Now, Goldsmith breaks out his Spanish accent as another amazing man who toasts his many accolades with Astral Tequila. Continue reading on The Drum >
At less than two years old, Erich and Kallman has already picked up liquor and wine accounts. Now the San Francisco shop is getting into the beer business, as agency-of-record for Fat Tire. New Belgium, one the nation's largest craft brewers, has chosen the agency to handle strategy, creative and package design for its most important brew. Erich and Kallman will also handle the brewer's Dayblazer golden ale. Continue reading on Ad Age >
Erich & Kallman, the San Francisco agency opened by W+K, GS&P, TBWA and Barton F. Graf vet Eric Kallman and former CP+B president Steve Erich in 2016, recently launched a campaign for Noble Vines, entitled “Know the Number.” Read More on Agency Spy >
Davos Brands selected Erich & Kallman as agency of record for Astral Tequila, the tequila brand founded by Master Sommelier Richard Betts it acquired a controlling stake in earlier this year.
According to a press release, Erich & Kallman beat out a number of New York and Los Angeles agencies to become Astral Tequila’s first creative agency. The agency will be tasked with handling video, digital, print, social, and OOH components for the brand. Continue reading on Agency Spy.
Don’t look now, but it’s almost time for kids across America to go back to school.
From the perspective of jaded fourth graders Tim and Charlie, this isn’t cause for celebration. It’s just another reason to sigh and bemoan the changing times as younger children—meaning, third graders—lose all sense of perspective. Continue Reading on Ad Week.
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