HOW MANY AGENCY PEOPLE DOES IT TAKE TO RUN AN ACCOUNT? NOT NEARLY AS MANY AS CLIENTS THINK

Most marketers don't fully comprehend what they're paying for when they hire an advertising agency. They're not fully aware of the literal nuts and bolts of the service and deliverables being paid for, who provides them and how. More than anything, they don't know how many people it takes to run their account. This is true of virtually all marketers I have ever dealt with—big national advertisers with multimillion dollar budgets as well as smaller, independent companies with only one or two minor brands and budgets to match... Continue reading on AdAge>

ERICH AND KALLMAN WINS FAT TIRE BEER ACCOUNT

At less than two years old, Erich and Kallman has already picked up liquor and wine accounts. Now the San Francisco shop is getting into the beer business, as agency-of-record for Fat Tire. New Belgium, one the nation's largest craft brewers, has chosen the agency to handle strategy, creative and package design for its most important brew. Erich and Kallman will also handle the brewer's Dayblazer golden ale. Continue reading on Ad Age >

EK Taps Most Interesting Man In The World for Astral Tequila

Davos Brands selected Erich & Kallman as agency of record for Astral Tequila, the tequila brand founded by Master Sommelier Richard Betts it acquired a controlling stake in earlier this year.

According to a press release, Erich & Kallman beat out a number of New York and Los Angeles agencies to become Astral Tequila’s first creative agency. The agency will be tasked with handling video, digital, print, social, and OOH components for the brand. Continue reading on Agency Spy.

Grumpy Old 4th Graders Star In EK's New Go-Gurt Work

Don’t look now, but it’s almost time for kids across America to go back to school.

From the perspective of jaded fourth graders Tim and Charlie, this isn’t cause for celebration. It’s just another reason to sigh and bemoan the changing times as younger children—meaning, third graders—lose all sense of perspective. Continue Reading on Ad Week.