After creating successful campaigns for Driven Brand’s Take 5 Oil Change, Meineke Car Care, also a Driven Brands company, asked us to create a campaign to raise top of mind awareness and drive traffic to their car care centers. We needed to create a campaign that would break through the clutter and remind people that Meineke is an expert one-stop-shop they can trust for total car care in a fun and memorable way. The campaign launched February 1, 2022 and will run throughout the year.