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Our work for Lucky Charms goes back to the brand’s roots and reestablishes children’s never-ending chase for Lucky the Leprechaun and his favorite cereal. To make the spots more magical, we put real kids in an animated world chasing an animated Lucky. Think of it as a modern-day take on movies like the original “Mary Poppins” where real characters are immersed in a world of magical fun and adventure.
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