We have been working with Lucid Motors since early 2020 on the launch of their first vehicle, the Lucid Air. In July of 2021, Lucid was planning their public stock offering on the NASDAQ exchange. To create excitement prior to the event in New York City, we worked with our partners at Lucid to create an experiential activation in high traffic locations around Manhattan. The listing days was a huge success and the activation succeeded in engaging consumers, building word of mouth and driving social activity.