Lucid Motors is a luxury automobile company that is reimagining what a car can be. They are applying innovative engineering, design, and technology to define a new class of vehicle. We’ve been working with them since early 2020 on the debut of the first luxury electric vehicle, the Lucid Air. Our first campaign launched Christmas Day with a :30 TV spot airing on primetime NBA coverage and continues on high-profile college football bowls and news programs. Full page print began on January 1 in the New York Times and Wall Street Journal and continues throughout the first quarter.