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Our new effort for Kelly is about garnering awareness and initiating action for workers who are in a rut, tired of their 9 to 5 jobs or those who don’t even know that there’s another way. Our goal is to wake these folks up to the opportunities that exist in the gig economy, to elevate what they believe about temp work, and to give them a really simple way to get started - by contacting Kelly. The multi-media campaign includes OOH, digital video, mobile and social components - geo-targeted at people while on their way to work or at their job.

Kelly Services Case Study 2020
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