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AliveCor is a health tech company that has released the world’s first FDA cleared medical device for the Apple Watch, called KardiaBand. The specially designed watchband integrates with the Apple Watch to provide early detection of atrial ﬁbrillation, the most common arrhythmia and leading cause of stroke. While they were recently named one of Fast Company’s 50 Most Innovative Companies, they needed to quickly elevate the company profile and amplify the news of KardiaBand’s groundbreaking technology in the business community. We created “The Unknown,” highlighting the realization that the only thing everyone knows for sure is that they want to be here tomorrow, and that KardiaBand can play an important role.
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