Jolly Rancher Hard Candy from Hershey has long been known for it’s distinctive, intense flavors. We were tasked with increasing relevance and driving sales amongst teens and young adults, who often prefer a chewy candy. Our job was to find a way to stand out from the chewy candy noise and show how we deliver the long-lasting, mouth-wateringly juicy flavor that only Jolly Ranchers can. The “Time for a Flavor Ride” campaign will run throughout 2021 across multiple channels, including Facebook, Snapchat, Instagram and YouTube.