iRobot

iRobot designs and builds innovative home robots, including the Roomba robot vacuum and the Braava family of mopping robots, with the goal of finding better ways to help people get more done. Our first campaign for them, The Situation Roomb, takes you inside the Roomba to see what happens when the brain is confronted with a moment of indecision - to show that iRobot OS-powered devices will always make the most thoughtful choice possible.