Gushers

General Mills Fruit Gushers are bite-sized, fruit-flavored treats with a liquid center. We created a campaign around what we called the "Gush" - the burst of gooey liquid that only comes from inside a Gusher. The campaign, "All That Goos is Not Gush", started in 2017 and was just refreshed with new work this summer.

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Gushers | Squid
Gushers | Soap
General Mills Fruit Gushers Mouth Hole
General Mills Fruit Gushers Starfish Fart
General Mills Starfish Salad