Great Wolf Lodge
Great Wolf Resorts is North America’s largest family of indoor waterpark resorts, with 19 Great Wolf Lodge locations across the US and Canada. They came to us to develop a new creative platform for the brand to drive awareness and establish its indoor water park resorts as the go-to destination for family bonding and memory-making getaways. Our “Strengthen the Pack” campaign, launched in May of 2022, highlights the important role Great Wolf Lodge plays in fostering family relationships through activities and experiences that help strengthen their pack. The 360 integrated campaign includes three national TV spots, print, streaming radio, digital media, and social media. In the TV spots, a larger-than-life pack of CGI-animated great wolves bring families together and transport them to Great Wolf Lodge for a pack-strengthening escape and print posters, produced in the style of the action movie genre, depict families in the role of the hero enjoying activities at the lodge.