Epic Provisions was started back in 2014 by a husband-wife team in Austin, Texas that wanted to provide a portable, healthy, tasty treat for when they were in the wilderness or ultra-running, but without all the added sugars and ingredients of most of the energy bars on the market. Their meat based bars proved very popular and they sold the company to General Mills in 2016. This summer they came to us with a request - they had planned an extensive outdoor, radio, digital and social campaign in Boston that would launch in less than a month, but did not yet have creative to run. We turned around concepts in 3 days, produced them in less than 10 days, with the work running a mere two weeks after our initial conversation. The campaign has just expanded to Los Angeles.