Take 5 is one of the nation’s leading oil change providers with over 500 locations and growing. Their easy, drive-thru service lets drivers get an oil change in just 10 minutes, all while staying inside their cars. Our relationship with Take 5 began after COVID hit, when the brand saw a double-digit YoY customer decline. We produced a quick-turn “New Normal-Proof” campaign, which not only reversed this decline, but saw a 14% lift in car visits compared to the same week in 2019.
We just created a new campaign called “Faster Than You Think”, which hits on a single truth unique to the brand – at Take 5, you stay in your car because an oil change only takes 10 minutes, which isn’t a lot of time to do much of anything. The campaign launched May 9th and consists of TV, digital video, radio, streaming audio, and digital display. Results are not yet available.