Oxigen

We recently launched an integrated campaign for OXIGEN Water called "Recover and Rise", celebrating the demanding jobs of front line workers during the pandemic. Using documentary style videos, the campaign tells individual stories of how each of these essential workers have dealt with the challenges they face every day. The campaign’s latest inclusion features NBA All-Star Stephen Curry to draw more attention to these critical and demanding jobs, with a particular focus on educators in this back-to-school season. On the campaign Curry adds, “Frontline workers are the real heroes who are risking their lives by stepping up for others and their communities every day. It’s now up to us to acknowledge and appreciate their service so that they too can recover + rise.