Chex Mix

This spot launched Chex Mix’s new creative platform, It Takes A Mix. Like most things in life, it takes a number of different things working together to make something great. 

Previously on Chex Mix, we found that people have very passionate opinions about which pieces are their favorite and use snacking strategies to customize their perfect bite. This led us to create our “Pick Your Mix” campaign, which highlighted the truth of the customizable mix that lives in every bag of Chex Mix, while also letting people share their own personal mixes on Facebook.