The Power of Yes, for Creatives Who'd Rather Say NoAt advertising conferences last year (remember those?), one theme from agencies persisted: the power of saying no. Saying no to clients...
10 Steps to Smoothly Win a Virtual PitchIn this era of Covid-19, we’re settling in for the long road ahead. Given the uncertainly of tomorrow, doing our best in new business has...
In UN Women’s Subtly Shifting Ad, Times Change as Inequality LingersIt’s a sad reality that technology often changes more quickly than society does. Continue reading on AdWeek >
After an Agency Walkabout, Why Kate Higgins Returned to Erich & Kallman as Chief Growth OfficerThere always seems to be something interesting brewing San Francisco. Like most markets, there is an anchor agency or two, and a gaggle...
Erich & Kallman Taps Garrison For COO RoleSan Francisco-based agency Erich & Kallman expanded its leadership team with the addition of Jill Garrison as its first Chief Operating...
Erich & Kallman taps industry vet Kate Higgins as growth chief.San Francisco-based independent agency Erich & Kallman has brought back Kate Higgins, who helped launch the shop in 2016, to serve as...
3 Agencies That Are Moving Away From the Traditional AOR ModelAmid massive shake-ups to how audiences consume content, clients and agencies alike are searching for the best way forward. Continue...
SMALL AGENCY OF THE YEAR, WEST, GOLD: ERICH & KALLMANErich & Kallman isn’t afraid to get down and dirty. The San Francisco shop was behind an ad for non-profit Zero—The End of Prostate...
Kelly Services : Ad Of The DayBored at Work? A Job Service Injected Its Spokeswoman Into Real Videos to Catch Your Eye Temp staffing company Kelly Services taps Erich...
Mike Rowe Undergoes Actual Prostate Exam in Cancer Awareness AdAlthough prostate exams are definitely no fun, Mike Rowe and ad agency Erich & Kallman somehow managed to tackle the issue in a funny and...
AD AGE 2019 A-LIST AGENCIES TO WATCHErich & Kallman is well-positioned to thrive as marketers shift to more project work: The Larkspur, California-based shop launched three...
Opinion: Here's The Solution To Bad TV AdsI think it was Jeff Goodby who used to write about asking his cab drivers what commercials they liked. It was a good way of taking the...
Erich & Kallman Explores the Dark, Twisted Psychology Behind Reese’s PuffsContinue Reading on Agency Spy >
The Real Old Spice GuyFrom Smell Like A Man, Man to running his own agency, Eric Kallman speaks to Jamie Madge about creating one of the most defining comedic...
Reese's Puffs Is What Teens Really, Really, Really, Really WantIn a tense world that seems to be losing its sense of humor while it huffs and puffs in a constant state of being offended, Reese's Puffs...
TEENS REVEAL WHAT THEY 'REALLY, REALLY, REALLY, REALLY' WANTWhile a lot of advertisers these days have been enthusiastically embracing young consumers’ desire for a better world, General Mills...
KELLY SERVICES: JENNIFER/SIPHAN BY ERICH & KALLMANErich & Kallman has created compelling video content for its client, Kelly, a global workforce solution provider. So far, the agency,...
GENERAL MILLS SENDS LUCKY CHARMS AND REESE’S PUFFS TO ERICH & KALLMANGeneral Mills has begun working with San Francisco-based agency Erich & Kallman on its Lucky Charms and Reese’s Puffs brands. Continue...
HOW MANY AGENCY PEOPLE DOES IT TAKE TO RUN AN ACCOUNT? NOT NEARLY AS MANY AS CLIENTS THINKMost marketers don't fully comprehend what they're paying for when they hire an advertising agency. They're not fully aware of the...
ERICH & KALLMAN ADOPTS UNUSUALLY SERIOUS TONE IN THIS AD FOR ALIVECOR’S KARDIABAND EKG WATCH‘The Unknown’ strikes a much more sobering tone than the agency has become known for. Continue reading on AdWeek >