AICP

The Association of Independent Commercial Producers (AICP) represents the interests of production and post production companies in the $5 billion advertising industry. They asked us to create a call for entries piece for the annual AICP Show, which honors the art and craft of the commercial. Our job was to create a disruptive, engaging video that would raise awareness of the show and drive entries from advertising agencies, production companies and post production houses. And we only had XX weeks and a very small budget to work with. Our simple, hilarious spot, using Isaiah Mustafa of Old Spice fame, broke through the clutter of social feeds and got people to laugh and share the video within the industry, resulting in a record number of entries for the AICP.