Steven erich - foundER & Managing Director


Before this, Steve spent 11 years at Crispin Porter + Bogusky, most recently serving as President / Partner of the global agency. During that time, CP+B was named “Agency of the Decade” by Advertising Age, “Agency of the Year” 13 times in the trade press and received more Cannes Grand Prix awards than any other agency in the world. Steve oversaw partner relationships, business development, media/analytics, strategic planning and was ultimately responsible for the success of the agency’s clients across all eight global offices, which included Activision, American Express, Best Buy, Burger King, Charles Schwab, Domino's, The Gap, Infiniti, Kraft Foods, MetLife, Microsoft, Mondelez, Netflix, Old Navy, Pay Pal,Turkish Airlines, Volkswagen and Xbox. He worked in all three US offices over the years and opened CP+B’s first international expansion with the London office in 2006.

Prior to CP+B, Steve worked at TBWA/Chiat Day, The Martin Agency and Vitro/Robertson  managing work on Timberland, Taco Bell, Jack in the Box, Kyocera Wireless, Cobra Golf, Penn Tennis, Ketel One Vodka, Baskin-Robbins and Newcastle Brown Ale. He has overseen work that's been awarded two Grand Effies and over 300 other strategic and creative awards, been a guest lecturer at both the University of Missouri and University of Colorado Schools of Journalism, and a featured speaker for the Minneapolis Ad Club, the Word of Mouth Conference in Hamburg, and Marketing 2.0 in Paris. 





Before this, Eric was Executive Creative Director of Goodby Silverstein & Partners where he was named one of the top 10 Chief Creatives in the country by ADWEEK. Over the past decade Eric has consistently been one of the most effective and awarded creatives in the business. He helped create campaigns such as Old Spice’s “The Man Your Man Could Smell Like” as well as celebrated work for Skittles, Coca-Cola, KAYAK, Ragu, Little Caesars, CareerBuilder and many others.

Prior to GS&P, he was the founding Executive Creative Director of Barton F. Graf. The agency was named to Ad Age and Creativity’s “Agency A-List” all three years he was there and won the 4A’s Mid-Sized Agency of the Year in 2014.

Before that Eric was at Wieden+Kennedy, Portland where his work for Old Spice won the Grand Effie.

Eric had been named to the "Creativity 50" multiple times, "A multi-disciplinary account of the biggest and best thinkers and doers from 20 years of advertising and consumer culture." He was the most awarded creative in the world in 2011. He has won both the Film and Cyber Grand Prix along with 28 other Cannes Lions, the Best of Show at One Show Interactive along with dozens of other pencils, the GRANDY, back-to-back AICP Best of Show awards and an Emmy. His eight yellow pencils and two black pencils make him the third most awarded copywriter in D&AD history.




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